Meaning And Definition Of Business Environment Pdf


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29.01.2021 at 06:37
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meaning and definition of business environment pdf

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We live in a dynamic environment that changes all the time. Businesses must understand the changes in the environment and how these changes affect their performance. The process of thinking strategically requires that managers understand how the structure and competitive dynamics of their industry affect the performance and profitability of their companies.

If you found us helpful. Please rate us 5 star and get featured on our Fans page. Definition of Business Environment is sum or collection of all internal and external factors such as employees, customers needs and expectations, supply and demand, management, clients, suppliers, owners, activities by government, innovation in technology, social trends, market trends, economic changes, etc.

Political Environment

The economic environment refers to all the economic factors that affect commercial and consumer behavior. The economic environment consists of all the external factors in the immediate marketplace and the broader economy. These factors can influence a business, i. The economic environment consists of different things for different people. For example, for a farmer, the weather and price of fertilizers are important factors. For a TV channel on the other hand, the growth in Internet advertising matters a great deal, but not the weather.

Internet advertising matters to a TV station because the Internet competes for advertising business. For a farmer, however, advertising media is not important. The Business Development Bank of Canada has the following definition of the term :. The microeconomic environment refers to things that happen at the individual company or consumer level. Microeconomic factors do not affect the whole economy. Below are some microeconomic factors that may influence a business:.

The macroeconomic environment, on the other hand, refers to things that affect the entire economy. Macroeconomics is concerned with general or large-scale economic factors , such as:. Business people cannot control their economic environment.

However, they can evaluate conditions in the marketplace before deciding whether to proceed with a plan or project. Environmental economics, a sub-field of economics, is all about environmental issues. Since the second half of the last century, environmental economics has become an increasingly popular topic.

Environmental economics looks at the economic effects of local or national environmental policies across the globe. Particular issues include the costs and benefits of alternative environmental policies that deal with water quality, air pollution, and global warming. This video explains what the economic environment is and the different variables that exist in this type of environment. What is the economic environment? Definition and examples The economic environment refers to all the economic factors that affect commercial and consumer behavior.

Economic environment — factors The economic environment consists of microeconomic and macroeconomic factors. Microeconomic factors The microeconomic environment refers to things that happen at the individual company or consumer level. Below are some microeconomic factors that may influence a business: Competitors.

Market size. How you supply your goods, i. For example, through retail stores, distributors, the Internet, etc. Macroeconomic factors The macroeconomic environment, on the other hand, refers to things that affect the entire economy.

Macroeconomics is concerned with general or large-scale economic factors , such as: Unemployment Inflation. Interest rates. GDP growth. In other words, is the economy in recession, is it booming, etc.? Exchange rates, i. How much discretionary income consumers have, i. Levels of consumer confidence. Savings rates. Economic environment vs. Video — the economic environment This video explains what the economic environment is and the different variables that exist in this type of environment.

Nature & Scope of Business Environment

Learn Business Environment: Business means human activity directed towards producing or acquiring wealth through buying and selling goods. It is a complex field of commerce and industry in which goods and services are created and distributed in the hope of profit within a framework of laws and regulations. Environment scanning can define as a process by which organizations monitor their relevant environment to identify opportunities and threats affecting their business. No company can survive in the market by ignoring the effects of Business Environment. As well as, efficient management analyses the environment and makes changes in organizational policies to integrate its activities with Business Environment. The most suitable example to prove the impact of Business Environment is the controversial case of Pepsi and Coke Company.

Business environment refers to the surrounding or factors which affect the operations of the business. It refers to the area where the business exists. It consists of several factors that affect the functioning, growth, profitability and even continuation of the business. Factors that constitute a business environment are customers, suppliers, competitors, investors, technology, economic conditions, government, etc. These all factors affect the success or failure of any business and bring several opportunities, threats, and challenges to it. The business environment is a dynamic concept as it comprises of several factors which keep on changing continuously.

If a business wants to be successful in the marketplace , it is necessary for them to fully understand what factors exert impact on the development of their company. Once they know about both positive and negative effects within and outside the company, they can produce suitable strategies to handle any predicted situation. Therefore, examining internal and external factors is considered the most important task for an enterprise before launch any strategic marketing plan. To get a proper understanding of the business environment, we should step by step analyze individual elements of this term. Secondly, because we know that a business firm is a social entity which is formed by a hierarchical structure where all necessary items of its own are activated together to reach the collective goal. Therefore, it is absolutely that every factor inside or outside a business organization has a profound influence on business activities.


explain the concept of business ethics. MEANING OF BUSINESS ENVIRONMENT. As stated earlier, the success of every business depends on adapting.


Business Environment: Nature and Significances of Business Environment

The political atmosphere should be good and very stable for a firm to operate successfully. Political Environment forms the basis of business environment in a country. If the policies of government are stable and better then businesses would get impacted in a positive way and vice versa. Changes in government often results in changes in policy.

Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because the environmental factors influence almost every aspect of the business, be it its nature, its location, the prices of products, the distribution system, or the personnel policies. Hence it is important to learn about the various components of the business environment, which consists of the economic aspect, the socio-cultural aspects, the political framework , the legal aspects, and the technological aspects, etc. In this post, we will learn about the concept of the business environment, its nature and significance, and the various components of the environment. Also, we will acquaint ourselves with the concept of social responsibility of business and business ethics.

Business Environment

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Business Environment: Nature and Significances of Business Environment

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4 Comments

Bradford07
29.01.2021 at 08:23 - Reply

Hence, it is very necessary to have a clear understanding of the concept of business environment and the nature of its various components. Definitions of Business.

Saville L.
03.02.2021 at 19:14 - Reply

The economic environment refers to all the economic factors that affect commercial and consumer behavior.

Nikki L.
06.02.2021 at 22:25 - Reply

Read this article to know about the definitions, nature and significance of business environment!

Alexander K.
08.02.2021 at 03:03 - Reply

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